» What is Google Tag Manager?

Learn about the features of Google Tag Manager, including integration with most website tags directly or through custom code, triggers, and more.

Google have packed the tag management system with lots of great solutions to take the pain out of website tagging.  No more waiting on development teams to launch simple snippets of code.

The technology gives you full control over how your tags fire and are defined, which means you easily manage native and takeover campaigns managed by snippets of code in the header of your site.

The tag management system is not just for Google products but other third-party measurement and marketing tags — many with built-in templates — so you can quickly adopt new marketing solutions whenever you’re ready.

The tag management system offers a free way to centralise tag management for Adwords, Analytics and more. It was released in October 2012 and has many singing its praises.

Head over to google.com/tagmanager and sign up to get started.

Want to learn more about how to use Google’s tag management tool? Send us an email at hello@yormedia.com and let us know how we can help.